We have received hundreds of emails asking for technology updates. At LocalAdLink are committed to having consistent open lines of communication with our valued Brand Builders and Account Executives. As such, we have listened to your suggestions and this message will be the first of many technology updates.
Questions we repeatedly receive are "does corporate know about these bugs and are they doing anything?" and "what are they doing to correct the errors/bugs in the system?". The following update is a response to those key questions:
LocalAdLink.com is proud to announce that Beta Version 1.0 has been a success. Thanks to everyone for your hard work and thank you for the incredible success of selling thousands of ads! Of course, there has been ups and downs as we expand our technology. Overall, our business model is working and we are proud to say that thousands of localadlink.com advertisers are being populated all across the Internet. That said, we are excited to announce Beta Version 2.0 which is going to be released very soon. Even though we have experienced and are continuing to fix some items we still consider our Beta 1.0 a "success" as we have accomplished major milestone with this technology including:
1. The company is growing at or above 2% per DAY.
2. Thousands of ads are being sold and entered into our system every week.
3. Bugshave been reported and are being corrected each and every day.
4. We have outgrown our current server system due to the huge success and are in the process of migrating to a new server system.
What is our current status and what is "Beta 1.0"?
1. "Beta" is a live test environment. This is the version that is currently live during our soft launch. All major software companies have beta launches.
2. Errors that we have been experiencing were expected and are typical with the Beta launch of any new software. What was not expected was the tremendous volume of ad sales and actual site traffic (below are more details on how we are handling this explosive growth). There was no way to predict that our amazing sales force would drive some many sales and so much traffic to our site so quickly.
3. We apologize for the issues in the field and we are in the process of expanding the lines of communication and becoming more transparent with bugs, fixes, and updates. The tremendous volume and activity has caused many issues but one thing that can be credited to this activity is that our advertisers (your customers) are being seen by the million plus page views we are serving each and every day
Will there be a "Beta 2.0" version anytime soon?
Yes! Beta 2.0 has been on our test servers for 10 days now undergoing testing. We should release it this week! It will cover the following:
1. Upgraded database; allows for more searches and handle the large volume of traffic we are experiencing.
2. Upgraded framework; we are upgrading the actual localadlink.com software to ensure stability and reduce bugs.
3. Upgraded Ad Server; we will release a new ad server. This is the server that populates the ads on localadlink.com and across our ad network.
4. Upgraded Servers; we are moving to an entire new server system (full hardware upgrade) to allow for scalable growth as well as handle our 1.5M pages view per day.
5. With the launch of 2.0 we also have hired 20 additional customer service agents. They have been training the last 10 days and they should come online this week.
What happens as we make this move from 1.0 to 2.0 ?
Your customers may experience some of the issues below. Our testing is very thorough and before we make the change, we want to insure that there will be a smooth transition. However you should be aware that there may be unforeseen bugs which we will find and fix as they occur.
1. Ad not showing on localadlink.com or ad network (this is an issue where ads should cycle on and off throughout the day for next few days -- as migration to new servers occur)
2. Ads not populating correctly on our ad network (boomj.com, photography.com, etc). Same reason as #1.
What's Next? 3.0? When will Beta Testing be complete?
1. Yes, we will probably have one more Beta version before our "grand opening" in April. From there, we hope to launch Version 1.0 of LocalAdlink.com
With all of these updates; what can we see over the next 30 days?
1. Launch of Beta 2.0 (as mentioned above) - this week
2. New localadlink.net (entire new interface, new reporting, new tracking tool, new team management tools) - next 40 days
3. New Customer/Rep Support System (CRM). Log support tickets, tracking and follow up, better response rates - next 30 days
We will continue to release updates every 72 hours or as frequently as necessary during this very exciting migration process to our new system. Once complete, this new platform will allow our systems to deliver MILLIONS of ad views throughout the Internet.
We appreciate your patience and your cooperation to make LocalAdLink.com the most popular and trusted brand for Online Advertising on the web!
LocalAdlinkTech Support
Wednesday, February 25, 2009
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