E-commerce Company Picks ExactTarget to Power Integrated Text Messaging

http://www.exacttarget.com
April 01, 2009 08:00 AM Eastern Daylight Time
E-commerce Company Picks ExactTarget to Power Integrated Text Messaging

Beyond Commerce to Use ExactTarget’s Text Messaging, Email Platform to Help Marketers Develop Relationships with Clients

INDIANAPOLIS--(BUSINESS WIRE)--Advertising and e-commerce provider Beyond Commerce, Inc. announced today that it will integrate SMS text messaging into the marketing campaigns of tens of thousands of client companies as part of an expanded relationship with one-to-one marketing solutions provider ExactTarget.

Beyond Commerce, which provides local online advertising and e-commerce solutions through its proprietary advertising platform LocalAdLink, its e-commerce engine i-SUPPLY and its social networking and online shopping site BOOMj, will begin using the text technology immediately to help its clients communicate more directly with consumers in markets across the country.

“By integrating the technology into its existing ExactTarget-powered email marketing efforts, Beyond Commerce will give its advertisers a competitive edge with the ability to deliver real-time coupons directly to consumer’s mobile devices drawing consumers to their door immediately,” said Tracy Jagerman, Beyond Commerce’s executive director of communications. “LocalAdLink’s SMS coupon marketing campaigns will be successful because in a rough economy, frugal shoppers turn to coupons.

“Once ExactTarget technology is implemented, our subscribers will be able to opt-in via their mobile phone or online to receive coupons for businesses they select in their local area,” she said.

More than 60 percent of American consumers decreased their shopping expenses in October 2008 and were using coupons more often to do so, according to comScore’s “State of the US Online Retail Economy: Q3 2008”. The report found coupon usage has risen to the third-most-popular strategy for cost cutting in the country.

“From permission-based text messaging and emails to its various online media, Beyond Commerce understands the importance of delivering messages in ways that serve the needs of consumers,” said Tim Kopp, ExactTarget’s chief marketing officer. “We are proud that Beyond Commerce has chosen ExactTarget to power their one-to-one communications.”

Beyond Commerce, which plans to extend its text messaging campaigns to international audiences by July 2009, is the latest corporation to add text messaging to its one-to-one marketing efforts aimed at keeping in touch with consumers on-the-go. From event-triggered texts to conversational messages, companies are quickly finding value in the mobile venue. Marketers can learn how SMS text messaging can help grow their business by viewing the Text is Next on-demand Webinar online here.

Beyond Commerce, Inc.

(OTC Bulletin Board: BYOC - News) www.beyondcommerce.com, provides best in class products, services, and solutions by being the low cost provider in its market sector. i-SUPPLY, www.i-SUPPLY.com, offers easy to use, fully customizable E-commerce services, and revenue solutions for any Web site, large or small, and hosts local ads, providing extensive reach for our proprietary advertising partner network platform. LocalAdLink, www.LocalAdLink.com, is a local search directory and advertising network that brings local advertising to geo-targeted consumers. BOOMj, www.BOOMj.com, is the leading niche portal and social networking site for Baby Boomers and Generation Jones.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

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DailyNewsLink 03-26-09

LocalAdLink.com:



1. SMS Text Messaging. We will be signing an agreement to formalize our text message program tomorrow. An official press release will announce the world class provider we have selected and our plan to create the largest Opt-In Local Advertising Network in the SMS market next week. At the April Launch Event, we will demonstrate our new text messaging offering to all attendees. This powerful technology will also serve as a tool for Brand Builders to both sell Ads and communicate with their team. Additionally, this product will be commissionable which means more money in your pocket!



2. International. LocalAdLink is expanding into Australia and Canada. Beyond Commerce is now engaging international legal firms in Australia and Canada to expand operations into international markets. A launch date for business in those Australia and Canada will be announced within 30 days.



3. Community Cash. The community cash program is not only a way to get paid for your hard work with LocalAdLink, but also a tool to sell more Ads. It demonstrates to Local businesses the ability to accept Community Cash dollars by advertising with LocalAdLink, creating new revenue for their business. To increase the value of Community Cash to our Brand Builders, the program is being developed with an extraordinary array of benefits including medical, dental, lifestyle, travel and more. A formal announcement and press release on the Community Cash Program are scheduled for next week.



i-SUPPLY.com:



1. What does "Powered by i-SUPPLY" mean?

An online storefront powered by i-SUPPLY gives a website owner the ability to tailor product mixes from almost two million brand name products and instantly generate additional revenue. CLICK HERE TO FIND OUT MORE

2. Why should I Partner with i-SUPPLY?

• Product Categories: Books, DVD's, Music, Computers, Software, Kitchen, Home & Garden, Pets, Cosmetics, Health & Wellness, Consumer Electronics, Cameras...and more

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• Simple integration through proprietary "widget store" technology creating a customizable web store that can be fully functional in minutes by simply copying and pasting a few lines of code.

• Back Office: Select products and review/track commissions.

• Allows website owner to focus on dollar-productive activities and marketing.

• Commissions paid monthly.
• More details coming later this month!

Register For LocalAdLink Daily Updates By Dr. Scott Elliott

Register For LocalAdLink Daily Updates By Dr. Scott Ellio

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Schedule

IMPORTANT UPDATES & ANNOUNCEMENTS:

EVERYONE,

Here are some updates that the technology team are currently working on:

ARB--Automatic Re-occurring Billing:
The technology team has discovered a code error that affects a very few customers who have purchased a month-to-month ad listing. The code is designed to automatically bill the customer in 30 days, when in reality a very small percent were billed the very next day after purchase. Rest assured, the tech team is well aware of each case and actively crediting back each preliminary charge.

ARB Commissions:
Commissions due on renewal ads are being identified and will be sent out in the coming days /weeks. Again, this is a problem that has been identified and corrected. The good news--all of the data is stored and all commissions due will be delivered. In some cases, overpayment of commissions occurred and that will be corrected as well. Additionally, a more complete and detailed process for renewals will be implemented with the new platform.

CRM--Customer Relationship Management:
The CRM system will demo-ed and displayed at the national conference this weekend and will go live in the coming days. While not instantly, this system will correct all customer support issues and concerns in short order and will help educate the field with a database of logged feedback from sales reps and support staff.

LAL Re-design:
LocalAdLink has been hard at work creating the re-design of the LAL homepage. Launching in late April or early May, the sales reps in Las Vegas for this weekend's conference will get a chance to review the new look.

iCentris:
This is the company that is helping design the new back-end and replicated website platform for LocalAdLink and the independent sales reps. They work with some of the biggest names in the industry: Avon, Usana, Shaklee, Herbalife and others.

Thank you for all you do to make this company great. More Info and updates are on the way...

Have a great weekend and God bless,

LocalAdLink SUPPORT


For the most recent updates, visit:
www.LocalAdLinkSUPPORT.com

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