E-commerce Company Picks ExactTarget to Power Integrated Text Messaging

http://www.exacttarget.com
April 01, 2009 08:00 AM Eastern Daylight Time
E-commerce Company Picks ExactTarget to Power Integrated Text Messaging

Beyond Commerce to Use ExactTarget’s Text Messaging, Email Platform to Help Marketers Develop Relationships with Clients

INDIANAPOLIS--(BUSINESS WIRE)--Advertising and e-commerce provider Beyond Commerce, Inc. announced today that it will integrate SMS text messaging into the marketing campaigns of tens of thousands of client companies as part of an expanded relationship with one-to-one marketing solutions provider ExactTarget.

Beyond Commerce, which provides local online advertising and e-commerce solutions through its proprietary advertising platform LocalAdLink, its e-commerce engine i-SUPPLY and its social networking and online shopping site BOOMj, will begin using the text technology immediately to help its clients communicate more directly with consumers in markets across the country.

“By integrating the technology into its existing ExactTarget-powered email marketing efforts, Beyond Commerce will give its advertisers a competitive edge with the ability to deliver real-time coupons directly to consumer’s mobile devices drawing consumers to their door immediately,” said Tracy Jagerman, Beyond Commerce’s executive director of communications. “LocalAdLink’s SMS coupon marketing campaigns will be successful because in a rough economy, frugal shoppers turn to coupons.

“Once ExactTarget technology is implemented, our subscribers will be able to opt-in via their mobile phone or online to receive coupons for businesses they select in their local area,” she said.

More than 60 percent of American consumers decreased their shopping expenses in October 2008 and were using coupons more often to do so, according to comScore’s “State of the US Online Retail Economy: Q3 2008”. The report found coupon usage has risen to the third-most-popular strategy for cost cutting in the country.

“From permission-based text messaging and emails to its various online media, Beyond Commerce understands the importance of delivering messages in ways that serve the needs of consumers,” said Tim Kopp, ExactTarget’s chief marketing officer. “We are proud that Beyond Commerce has chosen ExactTarget to power their one-to-one communications.”

Beyond Commerce, which plans to extend its text messaging campaigns to international audiences by July 2009, is the latest corporation to add text messaging to its one-to-one marketing efforts aimed at keeping in touch with consumers on-the-go. From event-triggered texts to conversational messages, companies are quickly finding value in the mobile venue. Marketers can learn how SMS text messaging can help grow their business by viewing the Text is Next on-demand Webinar online here.

Beyond Commerce, Inc.

(OTC Bulletin Board: BYOC - News) www.beyondcommerce.com, provides best in class products, services, and solutions by being the low cost provider in its market sector. i-SUPPLY, www.i-SUPPLY.com, offers easy to use, fully customizable E-commerce services, and revenue solutions for any Web site, large or small, and hosts local ads, providing extensive reach for our proprietary advertising partner network platform. LocalAdLink, www.LocalAdLink.com, is a local search directory and advertising network that brings local advertising to geo-targeted consumers. BOOMj, www.BOOMj.com, is the leading niche portal and social networking site for Baby Boomers and Generation Jones.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.